Green Tomato Cars.
DESIGN &
ILLUSTRATION.
 
AGENCY: STEAK Digital
ROLE: Design, Illustration, Art Direction
TYPE: Web, Mobile LAUNCH PROJECT
OVERVIEW:
greentomatocars needed a new website to stand up to competitors in the private car hire sector. On behalf of STEAK I was asked to redesign the website, which lead to me creating a fresh new look & feel for the brand.

This included art directing a photoshoot, designing the website/mobile app and creating new illustrations to bring the brand to life.
Concept &
MOODBOARD
I started by creating a moodboard to help me visualise the direction the project should take. I wanted the brand values to be expressed using a combination of fun illustrations and sleek photography.

This also helped me communicate ideas at the beginning of the project to the client.
UI ELEMENTSI designed a selection of interface elements to allow the user to interact with the website.
ICON DESIGN Icons were created with corresponding colours respresenting the different disciplines within the agency.
 
ILLUSTRATION To express the different brand values I created a series of illustrations, each having a theme relating to the environment.
PHOTOGRAPHY As the project progressed it became clear that new photography would be needed. I was asked by greentomatocars to art direct a photo shoot of their vehicles and retouched the shots that were used on the site.
DESIGN Based on the concepts & ideas I created designs with the new photography, icons & illustrations.
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